Marketing Strategy — Friends Meeting House, New Milton
A plan to take the hall from empty slots to fully booked, built on affordable exclusive hire and community partnerships.
The Offer
Whole Building, Exclusive Use
Main hall (25), snug lounge (10), kitchen with fridge — all yours
£10 Per Hour
Min. 2 hours (£20) — most affordable credible venue in the area
Comfortable for 30
Calm, quiet setting with capacity for up to 30 guests
Flexible Availability
Sundays 9am–5pm reserved for worship; evenings available
The Goal & The Model
The goal is simple: the hall fully booked across weekday daytimes, evenings and weekends. Fully booked halls are built on recurring weekly hirers, not one-off events.
Parties, celebrations and one-off events then fill the weekends on top.
Who We're Targeting
Fitness & Wellbeing Instructors
Yoga, pilates, tai chi, seated exercise
Community Groups
Toddler groups, U3A, craft circles, choirs, book clubs
Slimming & Wellbeing Consultants
Always scouting reliable venues
Small Businesses & Trainers
Workshops and training for up to 30
Families
Birthdays, gatherings, wakes in a calm private space
Support & Peer Groups
Bereavement, carers, mindfulness — the snug offers privacy
The Anchor-Hirer Offer
First Session Free
Trial the space with your class, no risk
Rate Locked for 12 Months
For any committed weekly slot
Free Promotion
Your class featured on our Google profile and Instagram
"Whole building to yourself, kitchen included, £10 an hour"
How We Reach Them
Direct Outreach
Personalised messages to instructors and group leaders found via local Facebook groups, Nextdoor and competitor hall listings
Local Facebook Groups
Post the availability grid in New Milton, Barton-on-Sea, Highcliffe and Lymington community groups
Google Business Profile
Weekly posts, 20+ photos, relentless review collection after every booking
Three posts per week showcasing the space, hirers and offers
Free Directories
Hallshire, Venuu, council venue lists
Booking Made Simple
How It Works
- TidyCal online booking, with payment taken at the point of booking
- Fixed booking types: 2-hour and half day, with buffer time for changeover
- Sundays 9am–5pm blocked automatically for Meeting for Worship
Four-Week Launch Calendar
Week 1 — Introduce the Space
Photo tour posts, grid graphic in Facebook groups, first wave of direct outreach
Week 2 — Who It's For
Room-transformation reel, second outreach wave, directory listings live
Week 3 — Social Proof
First hirer testimonials, Google review push
Week 4 — Momentum
Updated grid showing booked slots, scarcity messaging, follow-up outreach
Community Campaigns
🕊️ Quiet Hour Open House
A free monthly hour of stillness and tea, letting neighbours experience the space
🔧 Skills-Share Saturdays
Free community workshops such as a repair café or seed swap, hosted by volunteers
🌿 Green Gatherings
Promoting the hall for zero-waste and eco-friendly events, reusable crockery included. Promote Quaker Sustainability events.
Pricing & Incentives
Essentials
£10 per hour, 2-hour minimum (£20)
Half Day
£45 for five hours
Regular Hirer
Four or more sessions monthly — fourth session half price
Strategy Notes
Hold the £10 rate: the free first session converts better than discounts.
Review pricing for new hirers once occupancy is strong; existing anchors keep their locked rate.
How We Measure Success
Paid Hires/Week
Within 12 weeks, tracked in TidyCal
Conversion Rate
Enquiries becoming bookings, tracked in a simple enquiry log
Google Reviews/Month
New reviews collected after every booking
Profile Views Growth
Google Business Profile views up quarter on quarter
Monthly 30-minute review — double down on what converts, drop what doesn't.
Next Steps
Claim TidyCal
Set up the booking page and configure the booking types
Brand & Grid
Choose the brand palette and finalise the availability grid graphic
Build the Target List
Compile 30 instructors and group leaders for outreach
First Outreach Wave
Send the first wave of personalised outreach messages
Post the Grid
Share the availability grid in local Facebook groups
Week Two Review
Review bookings and enquiries at the end of week two
Brand Palette
Apply consistently across the availability grid, Google Business Profile, Instagram and all printed material.
Cobalt
#1E3A8A
Headers, footers, primary blocks
Apricot
#FF8A5B
Price lines, calls to action, highlights
Peach Cream
#FFF4E8
Page and card backgrounds
Ink
#243047
Body text
Filling the Hall